Going global is the core objective of every growing company. Being a global brand is not an easy task because there are many requirements that must fulfill for operating successfully in the country other than home land.
Language is Main Part of Culture
Language is a part of culture that influence the organization forcefully. You must explain yourself in the host language who you are? Most of organizations ignore this basic part of research that lead to failure in near future. Even translation (in host language) of name of company is important because some time it doesn’t reflect your brand image. This is what happened with Coca-Cola in china at the beginning.
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