How to use 5 M's in advertising strategy? How to implement advertising strategy?
Like the mission statement of any organization, advertisement a component of promotion is also having a clear mission that what do you wants to achieve through advertisement. In this head, we set our mission, goals and objectives to analyze that what we are going to do and what we will get through this act. So the organization has a mission in its record to achieve by the end of its advertising campaign.
As time is important in advertisement but how you can ignore your budget. Money is also critical decision while going for advertisement. Different media charge different cost. Internet is cheap media to advertise but everyone cannot use internet in his advertisement strategy. TV is more costly but effective media in the advertisement. Most of companies reserve media budget separately. Every type of media has different package for advertisement for example newspaper have so many packages for advertisement and TV channels also have different budget packages according to time. [post_ads]
Second M in the advertisement is the Message. The message is that idea, information, literature and theme you want to communicate to your target customer. The message will be decided according to the target customer because you will definitely only transfer important information to your target audience but a trash. The important thing to note here is that the message will be changed when you will change the source of advertisement. It means that selection of media will define the message because you cannot run a picture message on Radio.
Definitely selection of media is the most important component in the advertisement. There are so many media available for advertisement but selection is at the same time so much more critical. Decision of media selection depends on the target market because the organization will first analyze how its target market gets information about organization whether they are connected to the internet or through traditional media like newspaper. Use of media is also critical because of money budget ant time budget. Different media charge different cost in different time. It is promotional manager’s duty to study that which time is effective with which media.
Same like marketing strategy, evaluation and measurement is an essential step to end advertisement strategy. Without evaluation how you can identify that you achieve your objectives? Sam in case of advertisement, you have to measure your advertising strategy that either you get the same return or not. Again measurement depends on media selection. Every media has its own measurement techniques.
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