Negativity – a positive thing for Business

Negativity – a positive thing for Business
Controversy is a very interesting perspective, which is the exact thing that the title itself poses as. The controversy lies between the word “negativity” and “business” which can confuse a lot of people that have a business. Try to think of it as a type of positive attitude that will reflect a more realistic view upon a business. Some potential clients that have the intention to benefit from your business my get a little skeptical seeing only positive things about your business. Anyone with a more realistic sense will know that anything that feels good to be right, is not reliable at all, furthermore, it might only push them away.


The best thing that any business man can do is to let some “reality-check” infiltrate his business and see that more positive outcome will appear. One good example would be allowing your employers or clients that had the opportunity to test your business product to leave their feed backs without having to influence them in any way. This is not just a fairy tale idea, it`s actually a proved study made by  the University of Utah and University of Connecticut, which proved that this can ultimately help your business more.

Can Negative Employee Posts Lead to Positive Outcomes?


There has been some study done on this idea by researches in the report “"Blog, Blogger, and the Firm: Can Negative Employee Posts Lead to Positive Outcomes?”, which made them come to the conclusion that some negative and honest feedback from other users can come as a more positive thing than a negative one. It is very much known that criticism in general can be constructive, and ultimately can help you handle those problems that people were confronted with, when having to benefit from your business. This way other potential clients can sense that your company or business might not be perfect but you are allowing others to have a say by being honest and open, which will make you and your business more honest and open.

For example you own a company that has its own clothing line and you also have a site to show clients what you are made of. Let`s say some clients encountered some trouble with shipping by being too late or not receiving the product at all. You can indulge your client to expose this problem onto your site and therefore to fix the problem. The certain client will most definitely post some positive feedback if you show some sensitivity to his issue and solve it. This is the way that business should be made, once a client is satisfied with you products, more will eventually come.



Too much negative feedback will ruin you and your business, so you shouldn`t allow too much of it, but instead improve your services so you won`t have to deal with these sort of problems ever again. Constructive criticism is never a bad thing, but everything has a limit and it`s up to you and your employers to make the best of your company so that your clients can be fully satisfied.

Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)

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Online Marketing Blog: Negativity – a positive thing for Business
Negativity – a positive thing for Business
Negativity has the positive effects on business. Negativity and business are two controversial words.
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